Custom WooCommerce development
Your store should work
the way your business does.
WooCommerce can do a lot out of the box — but most businesses that have been running it for a while find themselves working around it rather than with it. Checkout flows that don't quite fit. Pricing logic that's grown too complex to manage. Integrations that hold up until they don't.
I've spent more than half of my WordPress career customising WooCommerce for different businesses. I have a good sense of where things tend to get complicated, and how to sort them out.
- 6+ years customising WooCommerce across industries
- eCommerce operations managing $5M+ annual turnover
- Custom checkout flows, pricing rules, integrations & migrations
Most WooCommerce problems
are really setup problems.
The platform is usually capable of what you need — it's the way it's been configured, extended, or left to grow organically over time that causes most of the friction. Plugins layered on top of plugins. Logic that made sense two years ago but doesn't fit the business now. Integrations that work in isolation but not together.
Before touching anything, I try to understand how your store actually works — what's causing the problem, what's holding up well, and what would genuinely make things better. Sometimes that's a targeted fix. Sometimes it's a more considered rebuild of a specific piece. Either way, it starts with understanding your business, not just your setup.
You might be here because
one of these sounds familiar.
Your checkout is losing sales.
Too many steps, confusing options, or a flow that doesn't match how your customers actually want to buy. You know something's off but it's hard to pinpoint exactly where. A checkout that's been customised without a clear plan tends to accumulate friction quietly.
Your pricing logic has outgrown WooCommerce defaults.
Tiered pricing, role-based discounts, conditional rules, bulk rates — it started simple and now it's held together by plugins that don't always agree with each other. Managing it has become its own job.
Your integrations aren't reliable.
Orders that don't sync. Inventory that's out of step. A CRM or fulfilment system that's connected in theory but needs babysitting in practice. The kind of problem that's hard to reproduce and harder to explain to a developer who doesn't know your stack.
Your store has grown past a generic setup.
What worked when you launched doesn't quite fit the business you're running now. Custom product types, complex order flows, B2B functionality, or something specific to your industry that WooCommerce wasn't designed for out of the box.
You're migrating to WooCommerce from something else.
Shopify, Magento, a custom-built system, or another WordPress eCommerce solution. Migrations are one of the things most developers would rather avoid — I've done enough of them to know what to look out for and how to keep things stable throughout.
You need a long-term development partner.
Not a ticket queue or a one-off fix. Someone who gets to know your store and your business, and can help you make good decisions about what to build next — not just execute whatever lands in their inbox.
If any of these sounds like your situation, it's probably worth a conversation.
How this usually goes.
A call
30 minutes. You tell me what's going on — what's broken, what you're trying to build, or where the store is holding you back. I'll give you an honest sense of whether I can help and what it would involve. No pitch, no pressure.
A plan
If we're a good fit, I put together a clear scope — either a fixed-fee project or an ongoing arrangement that suits how you work. Honest about what it'll involve, and why.
The work
The same person you spoke to is the one doing the work. No handoffs. We stay in communication throughout so there are no surprises at the end.
Featured project
A membership-driven job platform handling $5M+ in annual transactions.
A WooCommerce store built on top of a PMPro membership layer, with a deprecated payment gateway, broken subscription sync, and a checkout funnel quietly leaking conversions.
The work involved a payment gateway migration, a full checkout rebuild, and fixing several integrations that had grown unreliable over time. Then, once the foundation was stable, improving the parts of the store that were holding the business back from growing.
Month-by-month engagement. Less about a single deliverable, more about making the store something they could trust and build on.
See the workThings people usually ask.
What kind of WooCommerce work do you take on?
Custom checkout flows, payment gateway integrations, pricing and discount logic, custom product types, subscription and membership setups, third-party integrations (CRMs, ERPs, fulfilment systems), migrations, and ongoing development partnerships. If your store has something that doesn't fit the standard WooCommerce model, that's usually the kind of thing I'm most useful for.
Can you work on a store that's already live and complicated?
Yes — and that's most of what I do. Live stores with real orders, real customers, and years of customisations built up over time need careful handling. I start with an audit so we both understand what's there before touching anything, and I'm careful about what gets changed on a live site and when.
Do you do migrations to WooCommerce?
Yes — from Shopify, Magento, WooCommerce Memberships, custom-built eCommerce systems, or other platforms. Product data, customer records, order history, subscriptions — the scope depends on what you're bringing across. Happy to talk through what a migration would involve for your specific situation.
Do you work with WooCommerce Subscriptions?
Yes. Subscription billing, dunning, proration, payment gateway compatibility, cancellation flows, and the edge cases that come up when you're running subscriptions at any kind of scale. I've also worked extensively on setups that combine WooCommerce with Paid Memberships Pro, which adds its own layer of complexity.
Are you available right now?
I keep a limited number of active clients so the work stays focused. Book a call and I'll give you an honest picture of availability and lead times.
What actually happens on the first call?
You describe what's going on. I ask questions. No pitch, no deck, no follow-up sequence if it's not the right fit. By the end of 30 minutes we'll both have a reasonable sense of whether there's something worth working on together.
Let's talk about
your store.
30 minutes. No pitch deck, no obligation. If there's something on your WooCommerce store you've been meaning to sort out, I'm happy to talk it through and see if I can help.