Thinking

On businesses, systems,
and getting things right.

The Difference Between a Website and a System

Most businesses don’t need a website. They have one. What they need, and usually don’t realise until much later, is a system. The distinction sounds like semantics. It isn’t. It’s the single most expensive misunderstanding in small and mid-sized business technology, and almost every painful rebuild, stalled growth plan, or frustrated operations manager I’ve ever […]

Read →