Solution Architect & Developer

Most digital problems
aren't what they
look like.

They're strategy problems. Process problems. "We built this the wrong way three years ago" problems.

I figure out what your business actually needs — then build it. Whether that's a custom web app, a membership platform, a WooCommerce store, or something nobody's developed yet.

01

Deep technical range

Custom web apps, membership platforms, WooCommerce stores, API integrations, bespoke plugins. Twelve years of varied work means most problems feel at least a little familiar.

02

Unusual solutions

I try to think through your business before reaching for a solution. The obvious answer isn't always the right one — and sometimes the right answer doesn't exist yet.

03

Direct. Just me.

You speak to me. I do the work. The same person on the call is the one building it — nothing gets lost in the middle.

Selected work

View all →
Energy / PropTech

Electricity Utility Management Platform

The brief was a payment portal. What got built was the operational backbone of a utility business.

17 estates · 5,000+ registered customers

Ecommerce / Customer Support

Custom WhatsApp Support Bot with AI Upsell

A support channel drowning in 100+ requests a day, replaced by a bot that handles the work itself — and upsells while it's at it.

100+ daily requests → under 10 per week

Not an agency. Not a marketplace profile.

I'm a single operator — I've spent years building for businesses of different shapes and sizes, from inside major WordPress plugins to custom applications built from scratch.

That means you deal with one person throughout. Someone who understands both the problem and how to build the solution, without anything getting lost between the two.

If you've got something worth figuring out, I'd like to hear about it.

More about how I work
  • Former Support Manager & Developer, Paid Memberships Pro
  • 10+ years building for the web
  • Membership & payments architecture
  • Custom plugins & web applications
  • WooCommerce & eCommerce systems
  • API integrations & automation

Let's talk about
your business.

A 30-minute call. No pitch deck, no obligation. We figure out if there's something worth solving together.

Book a free call