Custom Gravity Forms development
Your forms should connect
to the rest of your business.
Gravity Forms is one of the most capable form builders available for WordPress — but its real value comes when it's properly connected to your business systems. Your CRM. Your payment processor. Your internal workflows. The form is rarely the hard part; getting the data where it needs to go, reliably and automatically, is where most businesses need help.
I've built custom Gravity Forms integrations across a range of industries and systems — including direct integrations with Salesforce — and I have a good understanding of where these setups tend to go wrong and how to build them so they hold up.
- Custom integrations with Salesforce, CRMs & business systems
- Custom add-ons, conditional logic & multi-step workflows
- Payment flows, user registration & post creation
Most Gravity Forms problems
are really data flow problems.
The form itself is usually fine. The problem is what happens after someone submits it. Where does the data go? How reliably does it get there? What triggers next? When an integration breaks, or a notification doesn't fire, or a CRM record doesn't get created, the form gets the blame — but the real issue is usually in the connections around it.
Before building anything, I try to understand what your business actually needs to happen when a form is submitted — not just technically, but in terms of your workflow. That usually leads to a simpler, more reliable solution than trying to patch what's already there.
You might be here because
one of these sounds familiar.
Your form submissions aren't reaching the right place.
Entries are coming in, but they're not making it to your CRM, your team's inbox, or wherever they need to go to be acted on. Something in the chain is unreliable — and it's hard to know exactly where it's breaking.
You need Gravity Forms connected to your CRM.
Salesforce, HubSpot, Zoho, or something more custom — you want form submissions to create or update records automatically, without someone manually copying data across. Getting this right takes more than a plugin; it takes an understanding of both systems.
Your form logic has grown too complex to manage.
Conditional fields, multi-page flows, calculations, dynamic population — it started simple and has grown into something that's hard to maintain and easy to break. A rebuild with a clearer structure would save a lot of ongoing headaches.
You need a custom add-on that doesn't exist yet.
The Gravity Forms add-on library is extensive, but sometimes what you need isn't there — a specific integration, a custom field type, or behaviour that requires code rather than configuration. That's exactly the kind of work I do.
Your payment or booking flow isn't working properly.
Stripe, PayPal, Square, or a custom payment setup — forms that handle money need to be reliable and handle edge cases well. Failed payments, duplicate entries, or a checkout experience that loses people partway through are all problems worth solving properly.
You need forms to trigger something in your business.
Creating a WordPress user, publishing a post, firing a webhook, updating a database record, sending a structured notification to a specific team. Gravity Forms can handle a lot of this — but setting it up to work reliably with your specific workflow usually needs a developer.
If any of these sounds like your situation, it's probably worth a conversation.
How this usually goes.
A call
30 minutes. You walk me through what you're trying to do — what the form needs to collect, where it needs to send data, and what's not working right now. I'll tell you honestly whether I can help and what it would involve.
A plan
If we're a good fit, I put together a clear scope — either a fixed-fee project or an ongoing arrangement depending on what you need. Honest about what it'll involve, and why.
The work
The same person you spoke to is the one doing the work. We stay in communication throughout, and I test thoroughly before anything goes live — integrations especially.
Integration example
Gravity Forms feeding directly into Salesforce — no manual data entry.
A business collecting leads and enquiries through their WordPress site needed those submissions to create and update records in Salesforce automatically. The off-the-shelf add-ons didn't handle their field mapping or workflow logic correctly, and the team was spending time manually moving data across.
The solution was a custom integration that mapped form fields to the correct Salesforce objects, handled conditional logic based on form values, and included error handling so failed pushes could be identified and retried — rather than silently disappearing.
The result was a reliable pipeline between their website and their CRM that the team didn't need to think about anymore.
Discuss a similar projectThings people usually ask.
What kind of Gravity Forms work do you take on?
Custom integrations with third-party systems (CRMs, ERPs, payment processors, internal tools), custom add-on development, complex conditional logic and multi-step flows, payment and booking setups, user registration and post creation, webhooks and API connections. If it requires code rather than just configuration, that's the kind of work I'm most useful for.
Can you integrate Gravity Forms with my specific system?
Quite possibly. If your system has an API, there's usually a way to connect it. I've built integrations with Salesforce, various CRMs, payment gateways, and custom internal systems. The best way to find out is a quick conversation about what you're working with.
Do you build custom Gravity Forms add-ons?
Yes. If what you need doesn't exist as an off-the-shelf add-on, I can build something custom — a new field type, a custom notification system, a specific integration, or behaviour that requires extending the Gravity Forms API directly.
Can you work with an existing form setup?
Yes — and that's often where the most useful work happens. Taking something that's been built up over time and making it more reliable, more maintainable, or better connected to the systems around it. I'll audit what's there before suggesting changes.
Are you available right now?
I keep a limited number of active clients so the work stays focused. Book a call and I'll give you an honest picture of availability and lead times.
What actually happens on the first call?
You describe what you're trying to do. I ask questions about your setup and what's not working. No pitch, no deck. By the end of 30 minutes we'll both have a clear sense of whether I can help and what it would involve.
Let's talk about
your forms.
30 minutes. No pitch deck, no obligation. If there's a Gravity Forms integration or workflow that isn't doing what it should, I'm happy to talk it through and see if I can help.